Standardization vs adaptation

They go on by mentioning that, within international marketing, companies are involved in making global decisions in one or more variables of the marketing mix. Consequently, companies who wish to enter international markets are faced with the challenge of considering the options of whether to standardize or adapt the elements of their marketing mix.

They go on by mentioning that, within international marketing, companies are involved in making global decisions in one or more variables of the marketing mix. Consequently, companies who wish to enter international markets are faced with the challenge of considering the options of whether to standardize or adapt the elements of their marketing mix.

In the contrast, the most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. Whether a company chooses to standardize or adapt its operations depends on its attitudes toward different cultures.

Product Standardization vs. Product Adaptation - Nerdynaut

These attitudes are defined by three orientations toward foreign culture: Further, standardization is a practice of setting identical characteristics for a particular good or service.

Product standardization is an efficient method to reduce costs and increase quality. By minimizing the differences in your products, you are able to rapidly increase production, streamline distribution, decrease raw material costs and reinforce product branding.

The best product standardization strategies allow you to balance the need for targeted adaptation with the cost savings of standardization. Piston industry — Standard sizes of pistons are produced for different products.

So that they can be easily available in the market in case of requirements. Its developed standardized products are marketed worldwide with a standardized marketing mix. However, there are many obstacles to the application of uniform marketing policies.

Such as reduction of choices, less flexibility, small ranges, obstacles to progress, varieties of consumer attitudes, competitive environment etc…. Adaptation is a marketing strategy where new products or services are modified based on existing products and services. However, this is not to suggest that in doing so they pioneer in innovation.

In order to meet the needs of international customers, the firm may need to adapt its product to suit individual or regional markets. The company will also need to establish a brand that can be applied globally or tailored to fit into the local market. Product adaptation strategies are also being considered as perhaps the most influential aspect of Multi-National Corporations MNCs.

There are many factors affecting to use adaptation strategies. Red-symbol of good luck Gold-symbol of wealth and happiness.Despite 40 years of debate on international marketing strategy standardization vs adaptation, extant empirical research is too fragmented to yield clear insights.

The aim of this paper was to determine that which international marketing strategy (standardization Product adaptation or modification strategy will v/s adaptation) is appropriate for the firms which leads to increase in the sales volume of the firm in operate internationally.

Standardisation versus adaptation 1. Emmanuel AhoulouVineet Kumar Tyagi Tatiana Serrano Xingang Yu The question is addressed by examining whetherstandardization is better than adaptation in a company.

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Product Standardization vs. Product Adaptation - Nerdynaut

PRODUCT• Production economies of scale. Standardization and customization YASHADA, Pune. Despite 40 years of debate on international marketing strategy standardization vs adaptation, extant empirical research is too fragmented to yield clear insights.

Despite increasing importance of international marketing for firms to survive and continue to prosper as well as increase their profitability in a rapidly changing environment, researchers pay more attention to domestic knowledge issues rather than international marketing.

The question of standardization or adaptation affects all avenues of a business’ operations, such as R&D, finance, production, organizational structure, procurement, and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes toward different cultures.