Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows.
Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events.
To market your event-planning business, you must define the service you are offering, create a pricing structure, identify the target audience for your service, communicate with potential customers and build relationships with business partners who can add value to your company.
Service Event planners work in many market sectors.
Depending on your experience, you can choose to offer a general event planning service or a specialized service in sectors such as social events, corporate events or events for nonprofit organizations. Within those sectors, you can specialize further by focusing on specific events such as weddings, sales conferences or fundraisers.
Pricing Pricing is an important part of your marketing plan. You can price your services in three ways: The price you charge will vary with the type of customer. Budgets for corporate events are generally larger than those for social events or events for nonprofit organizations.
How to Grow an Event-Promotion Business. by Paul Lawrence | Feb 14 * Develop a marketing plan that can be executed the same way in each city. Paul left the rental company and launched one of the most financially successful independent ballroom dance instruction companies in the state of Florida where he received quite a bit of media. Sep 18, · To start a promotion company, create a business plan that outlines your investment and startup costs, services offered, client strategy, and projected income for the first years of operation. Next, register your company, obtain a business license, and purchase the equipment you need to get started%(). The Concert and Event Promoter, Inc. (“the Company”) is a New York based corporation that will provide marketing support and promotion of events on behalf of clients. The Company .
Target Audience Your target audience varies by market sector. If you specialize in social events, focus your marketing activities on individuals. For weddings, for example, your main target audience will consist of the individuals or families involved in the event.
For corporate or nonprofit events, your target audience will vary by size of organization. In smaller organizations, the sales or marketing manager will be responsible for managing events. Larger organizations that participate in a number of events may have a dedicated event manager.
Communication The communication plan sets out how you will reach your target audience. A website is important because part of your business is likely to come from prospects who are searching for an event planner. Your website should describe the type of service you offer, give examples of events you have managed and include testimonials from satisfied customers.
By checking notices such as wedding announcements in newspapers or magazines, you can identify prospects and contact them by email or mail with details of your services. For corporate business, email companies in your area.
You can identify prospects by visiting the websites of exhibitions or conferences and checking the list of participating companies. Relationships Building two-way relationships with venues that host events or other suppliers to the event market can boost your own marketing efforts.
By teaming with other businesses such as catering companies, photographers or entertainment agencies, you can expand the range of services you offer. Your partners may also recommend you to their own customers. By working with event venues and recommending their facilities to your customers, you have the opportunity to become the planner they recommend to their customers.Occasions personal event planning business plan executive summary.
Occasions is a start-up business specializing in event planning, making its expertise and its products available to help its customers plan their own events.
Event marketing begins with launching an event idea, through to persuading attendees to invite their friends or colleagues and attracting a steady pipeline of leads through channels such as email marketing, blogging and advertising.
Opening a Event Promotion Business The following elements should be a part of your plan, depending upon your objective, like Summary (strategy overview, strategy logic and stage of business development), Concept (product description and impact factors).
The marketing objective and event-industry potential for nonprofit and civic organizations are the same as corporate, but common events instead include fundraisers, such as fashion shows and auctions, parades, commemoration and award ceremonies and competitions.
The Concert and Event Promoter, Inc. (“the Company”) is a New York based corporation that will provide marketing support and promotion of events on behalf of clients. The Company . The executive summary page of the lausannecongress2018.com event planning sample marketing plan. Our Brands: Search.
Sample Marketing Plans; Marketing Software; Marketing Articles The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP intends to profit nicely from this intelligent business.